Cal Coastal SBDCServing Monterey and San Benito Counties.
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What you Need to Know about Gen Z & Millennials Shoppers

Millennials, move over. A new generation is in the pipeline. According to an insightful article by The Fulfillment Lab, this year, the youngest Millennials will turn 26, while the oldest Gen Zers will turn 25.

Posted on: Friday, October 8, 2021 - 12:14pm

B2B Marketing to Millennials

B2B Marketing to Millennials revolves around technology. First, it's important to realize that today's decision makers are more likely to be Millennials than Gen X or Baby Boomers. With the generation's leading edge now in its early 40s, many are in management positions.

Posted on: Thursday, September 23, 2021 - 3:30pm

California Relief Grant Informational Webinar Slides

View California Relief Grant Webinar slides here:

Posted on: Wednesday, September 15, 2021 - 11:21am

Contactless vs. Checkoutless Shopping - What You Need to Know

Contactless and checkoutless shopping are often treated as synonyms - and they aren't. Are you familiar with the differences - and how they impact your busyers?

Posted on: Tuesday, September 14, 2021 - 12:10pm

How can companies prepare for the Holiday 2021 Season?

Do you know the 3 Key Trends that could impact your business this holiday season?

Posted on: Tuesday, September 7, 2021 - 3:04pm

Monterey County Employers Looking to Hire-Virtual Job Fair Scheduled

The Monterey County Workforce Development Board is inviting Monterey County companies and businesses to participate in their upcoming Virtual Job Fair!  Participation is free to the businesses and only requires that a registration request from the company/business be emailed to...

Posted on: Thursday, July 29, 2021 - 2:45pm

The Mercado Night Market

The Mercado Night Market is coming to Downtown Merced. The Merced County Hispanic Chamber of Commerce and the City of Merced are pleased to announce that they will be hosting an outdoor marketplace called "The Mercado," which will be held in downtown Merced on Main & Canal Streets beginning...

Posted on: Thursday, April 29, 2021 - 1:23pm

YouTube Second Most Popular Search Engine After Google

Video marketing is an important part of your website's SEO.

According to a recent article in Wordstream, YouTube  is the second most popular search engine after Google with over 1 billion users. Even if you aren't into videos, it's a good time to get started.

Posted on: Thursday, April 15, 2021 - 7:13am

FREE Menu Master Webinar - Starts April 14

Register for our FREE 3-Part Menu Mastery Series

Join us for The Menu Mastery Webinar Series presented by Tom Bruce of Central Coast Food and Beverage.

Posted on: Tuesday, April 13, 2021 - 9:16am

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.