Video marketing is an important part of your website's SEO.
According to a recent article in Wordstream, YouTube is the second most popular search engine after Google with over 1 billion users. Even if you aren't into videos, it's a good time to get started.
But how to optimize that video content for search engines? Start with optimizing your video channel name and description. The description shouldn't be overloaded with keywords but provide a user-friendly description of what your channel is all about.
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