SBA Initiative: Small Business Saturday
Small Business Saturday
Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. According to the 2019 Small Business Saturday Consumer Insights Survey, 70% of U.S. consumers are aware of Small Business Saturday.
The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2021 holiday season by encouraging consumers to support our nation’s nearly 32 million independent businesses this Small Business Saturday and all holiday season long.
How You Can Participate
For shoppers
- Find participating small businesses in your area
For small business owners
- Get free Small Business Saturday marketing materials - including sample posters, and social media resources