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SBA Initiative: Small Business Saturday

Saturday, November 27, 2021 - 12:00am to 11:30pm

Small Business Saturday

Saturday, November 27, 2021 is Small Business Saturday – a day to celebrate and support small businesses and all they do for their communities. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic. Please join SBA and organizations across the country in supporting your local small businesses by shopping at a small business. 

Founded by American Express in 2010 and officially cosponsored by SBA since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. According to the 2019 Small Business Saturday Consumer Insights Survey, 70% of U.S. consumers are aware of Small Business Saturday.  

The highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express will be kicking off the 2021 holiday season by encouraging consumers to support our nation’s nearly 32 million independent businesses this  Small Business Saturday  and all holiday season long.

How You Can Participate 

For shoppers 

For small business owners 

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.