Cal Coastal SBDCServing Monterey and San Benito Counties.
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Partner Event-SCORE Email Marketing Strategies to Propel Your Business

Thursday, August 18, 2022 - 10:00am to 11:00am

Research says that for every $1 spent on email marketing, there is an average $44 return on investment. You must implement the right strategy if your business wants to generate similar results.

In this webinar, expert presenter Patty Ross will show you the fundamentals and the advanced techniques of email marketing that will help propel your email efforts into a positive return on investment.

In this webinar, you will learn:

  • The 5 C’s of email marketing
  • What to look for when choosing an email platform for your business
  • How to use a content calendar to plan your email campaigns

Presenter: Patty Ross

Patty has well over 20 years of experience in marketing and has been in the online space since 1998 when she developed an e-commerce program for a gourmet gift company into a million dollar business.

She has spent 18 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, transportatio and logistics,  political activism and non profits.

Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.