Cal Coastal SBDC presents Lani Lott, President of L.L. Consulting for this timely webinar, sponsored by the City of Seaside. 

Retailers have known for years the importance of maintaining an appealing storefront and creating engaging window displays.  In today’s competitive marketplace a business’ visual brand is still a cost effective and silent sales technique that can benefit ANY businesses – whether you are a professional, service, hospitality, restaurant or even an e-commerce-based enterprise.

During this one hour, fast-paced webinar, our presenter will share:

• The importance of a visually appealing physical presence to attract both car and foot traffic.
• 10 tips for creating powerful window displays that won’t break the bank or take hours to build.
• The power of visual merchandising and how to effectively tie it into your marketing strategy to generate interest and improve sales for 2022 and beyond. 

Who should attend this webinar? Anyone who has a product to sell or a service to promote and wants to create a stronger visual impact to increase sales. This webinar is perfect for Independent Retailers, Restaurant and Entertainment venues, any business in the Hospitality sector and professional and/or service based businesses that have a physical location and are part of a downtown district, strip mall or even free standing. 

About the Presenter: Ms. Lani Lott, President of L.L. Consulting has over 28 years of experience working in the field of downtown development and economic revitalization providing consulting  services for local governments, Main Street programs, redevelopment agencies, business associations, chambers of commerce, business improvement districts, community development corporations, downtown organizations and other non-profits throughout the Southwest. 

For the last 20 years, Lani has provided marketing and promotional consulting services for numerous Small Business Development Centers (SBDC) across California working with small businesses, and conducting numerous workshops and webinars each year targeted at helping small business owners with building a plan to grow their business and increase profits. Consulting specialties include, visual merchandising strategies, special event and promotion planning, image building techniques, storefront and interior assessments, business planning, market research, business feasibility, financial projections and using technology to build customer loyalty.   Lani holds a BS in Public Administration from CSU Sacramento.

This webinar will be presented via ZOOM.