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Video marketing is an important part of your website's SEO.
According to a recent article in Wordstream, YouTube is the second most popular search engine after Google with over 1 billion users. Even if you aren't into videos, it's a good time to get started.
But how to optimize that video content for search engines? Start with optimizing your video channel name and description. The description shouldn't be overloaded with keywords but provide a user-friendly description of what your channel is all about.
However, keywords are important. For example, if you're optmizing your videos for YouTube, you can use YouTube's autocomplete feature. Start typing your video's topic and then some suggestions will pop-up in the search field. The suggestions are the related keywords that you can use for optimizing the video for reaching the right audience set.
Like all marketing tools, videos are an important part of your mix to attract more customers.