Cal Coastal SBDCServing Monterey and San Benito Counties.
Helping Your Business Start, Grow and Succeed

CSU Monterey Bay - College of Business Seeks Interested Businesses

Posted On: 
Thursday, January 9, 2020 - 3:15pm

Consider these facts:

  • Each semester (spring, fall, and summer), teams of graduating seniors from the CSUMB College of Business consult with regional for-profits companies and nonprofit organizations for their Senior Capstone Projects.
  • A team of students dedicates the full semester to analyzing your firm’s operations and strategies —at no cost to you but the time you invest.
  • You interview the students and decide if the team is the right match for your firm.
  • You maintain confidentiality of information—nothing is disclosed without your approval.

What does your firm receive?

  • A written strategic analysis of your firm’s operations, with infographic summaries and supporting documentation detailing the
    • external environment of the industry, the market, and the competition,
    • internal environment of your firm and its business and corporate strategies, and
    • value proposition that will help your firm achieve a more competitive business model and sustainable strategic advantage.
  • A set of professional-quality PowerPoint slides summarizing the findings in the report—slides you can use for many other purposes.
  • An invitation to the end-of-semester Capstone Festival, where the team presents its findings to you, as well as to fellow students, faculty, administrators, and family members.

What is required of your firm?

  • Commit approximately ten hours (total) of management’s time over the semester to meetings and responding to team questions.
  • Provide any available documentation (print and/or electronic) that will help the team better understand the business and operations of your firm.

To explore this opportunity and learn more . . .CONTACT

  • Calvin Carr, Lecturer, Strategic Management,College of Business College of Business, ccarr@csumb.edu
  • Joel Ryman, Associate Professor, Strategic Management, College of Business, joryman@csumb.edu 

Previous clients include such firms as Monterey Peninsula Chamber of Commerce; Monterey County Convention & Visitor’s Bureau; Morton and Bassett Spices; Monterey Branch, C. H. Robinson Worldwide, Inc.; Monterey Plaza Hotel and Spa; Rabobank, NA; The Ginger People; Monterey Bay Aquarium; and many more.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.