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B2B Marketing to Millennials

Posted On: 
Thursday, September 23, 2021 - 3:30pm

B2B Marketing to Millennials revolves around technology. First, it's important to realize that today's decision makers are more likely to be Millennials than Gen X or Baby Boomers. With the generation's leading edge now in its early 40s, many are in management positions. In fact, according to a recent article, 73% of B2B sales transactions involved Millennial decision-makers.

Social media actually plays a surprising role in the B2B buying equation. Millennials are tech-natives, and they’ve grown up with social media. And along with everything else, they use it as their go-to resource for business. 57% of Millennial B2B buyers now use social media to research vendors, and 80% of Millennial B2B buyers say social media influences their purchasing decisions.

Some more interesting facts: 71% of B2B researchers start with a generic search, prefer to do their own research into a product or company and are often more than half way through the buying process before they will engage with a sales rep. This all signals that how your website communicates and engages this audience is pivotal. Put another way, your website content, SEO efforts and social media activities will be key tools to capture their interest early on in their purchase journey.

The Central Valley SBDC Network has expert business advisors who can assist you in your digital marketing activities. Find the SBDC nearest you under our About > Locations tab.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.