Cal Coastal SBDCServing Monterey and San Benito Counties.
Helping Your Business Start, Grow and Succeed

Webinar: How To Get Customers Series - Marketing Collateral Design (#6)

Tuesday, March 31, 2020 - 9:30am to 12:00pm

Workshop 6 of 6 in the new "How to Get Customers" workshop series.

(Create ads, write content, and structure websites that resonate with your customer.)


Here’s the Get-New-Customers plan you’ve come up with based on all the work you’ve done so far: more Instagram posts, some Facebook ads, maybe try google adwords. Go and do some networking at a couple mixers, maybe give a talk or two, and write three blog articles. Of course a website as a home page.

If you’ve gone through Traction Testing exercise, this sounds awesome. If you haven’t and know that you can reach your customers in those places, that’s awesome, too! All that’s left is to create some ads and write some stuff. Oh, and the webpage.

So here’s the thing - none of it is rocket science, which is good. But in the moment when you’re sitting at the keyboard, ready to go, and you put your fingers down, nothing happens! Except maybe that little cursor blinking in front of you. Coming up with creative stuff seems easy, then it seems hard. But here’s a secret: it’s only hard because you don’t have an outline to follow...yet.

In this workshop, we show you that you already have everything you need to create ads, write blogs, and design websites. You learned it when you came up with your customer story! All you need to know is where to put different elements of that story in your ads and promotions.

You’ll walk away knowing how to design ads, write content, and structure websites in a way that resonates with your customers. Now that you know which traction channels to use, the only thing left is to design your marketing collateral. You don’t need a marketing firm for this, at least not yet. You can do this!

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.