Cal Coastal SBDCServing Monterey and San Benito Counties.
Helping Your Business Start, Grow and Succeed

Primary tabs

USPTO event: E-Commerce and China: Strategies for Fighting Online Counterfeits

Thursday, December 2, 2021 - 6:00am to 7:30am

E-commerce now accounts for nearly 14% of all retail sales and continues to grow at a healthy rate. But U.S. businesses engaged in e-commerce, especially small and medium-sized enterprises (SMEs), face a number of challenges in protecting their intellectual property (IP) on e-commerce platforms.

This is a free program to learn proven strategies for protecting and enforcing your IP rights when selling on e-commerce platforms. 

Part 2 of the two-part series will focus on the administrative and judicial mechanisms for enforcing IP rights and combatting the sale of Chinese counterfeits on e-commerce platforms in China. The program will feature presentations by senior United States Patent and Trademark Office (USPTO) IP attorneys with extensive China IP experience and experts from Mattel, Specialized Bicycles, and Amazon.

Topics to be covered include:

  • overview of administrative, civil, and criminal IP enforcement
  • strategies for collaborating with e-commerce platforms
  • industry perspectives and experience
  • establishing a criminal case

During the program, participants can submit their questions to a dedicated email box. There will be time allotted to respond to participants' questions. 


This program is presented by the Global Intellectual Property Academy, a unit of the USPTO’s Office of Policy and International Affairs. OPIA assists the Under Secretary of Commerce for Intellectual Property and Director of the USPTO in advising the President (through the Secretary of Commerce) and federal agencies on domestic and international IP issues as well as on U.S. treaty obligations. It also provides technical assistance and training on IP-related matters to U.S. stakeholders and both U.S. and foreign government officials. 

English French German Italian Portuguese Russian Spanish

Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.