What you need to sell your arts and crafts online

Native American, Alaska Native, and Native Hawaiian visual artists and craftspeople face unique challenges with the shift to online sales and continued limits on attendance at local arts and crafts fairs. 

Seasonal marketing - October 6th is a “bonus” session, offered in addition to USPTO's monthly series—is designed to assist American Indian, Alaska Native, and Native Hawaiian visual artists in enhancing their marketing plans for seasonal/holiday sales. It will focus on:

• Setting up “pop-up” markets through social media and from one’s website.
• Developing and maintaining email lists, an area often overlooked with today’s focus on social media.
• Techniques for using email lists to generate interest and promote sales.

The series has been organized by the United States Patent and Trademark Office (USPTO) in collaboration with the United States Department of the Interior’s Indian Arts and Crafts Board and the non-profit Indian Dispute Resolution Services, founder of The Acorn Project for Native American small businesses.

All programs will be recorded and made available for viewing online after the program date. There is no charge to attend, and you may register for any of the webinars as they are announced.