Cal Coastal SBDCServing Monterey and San Benito Counties.
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SCORE Partner Webinar-How to Trademark Your Business Brand

Thursday, December 8, 2022 - 1:00pm to 2:00pm

Is your brand name, slogan and logo safe from being stolen? Do you know if your brand name, slogan or logo is unique and isn’t used by another business? Trademarking and registering your brand identifiers can protect them legally and keep you from using names, symbols and phrases that are already claimed.

In this webinar, our expert presenter will explain what all entrepreneurs, small businesses, and start-ups need to know about trademarks.

You’ll learn:

  • What is a trademark, and what can you trademark
  • The benefits of federal trademark registration
  • How to select a trademark that is both federally registrable and legally protectable

Presenter: Jason Lott

Jason Lott is the Managing Attorney for Trademarks Customer Outreach at the United States Patent and Trademark Office (USPTO), where he specializes in helping small business owners understand trademarks and the federal trademark registration process. He conceptualizes and delivers educational content using live presentations, creative videos, and other multimedia platforms. 

He also presents to experienced practitioners on advanced trademark topics, providing them the tools and expertise to better serve their clients. Jason began his career at the USPTO in 2000 as a trademark examining attorney.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.