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SCORE live webinar: Conversion-Boosting Strategies: Simple Changes that Can Help Grow Online Sales

Thursday, December 9, 2021 - 10:00am to 11:00am

SCORE Live Webinars presents: 

Shopping cart abandonment is a growing concern for all types of online sellers, from small businesses to the biggest names in e-commerce. Regardless of how much effort your business puts into building and launching an engaging site and driving customers to it, there are many reasons why users add items to their carts and leave without making a purchase.

In this session, FedEx Services Marketing Director Michelle Hoang and FedEx Dataworks Product Director Brady Marchione share their expertise on the common reasons customers abandon carts and simple, strategic changes you can make – including user experience tips, returns solutions and more – to help you reduce your abandonment rate and convert potential buyers into completed orders.

You’ll learn about:
  • Optimizing your e-commerce site to help boost conversions
  • The do’s and don’ts that could make a difference to your cart abandonment rate and your bottom line
  • How to build a customer journey that can help you convert, from your homepage to your checkout process
  • Improving buyer confidence and order completion with the right returns strategy
Presented by: Michelle Hoang

Michelle Hoang is a Marketing Director for FedEx Services, supporting US E-Commerce, Small and Medium Business, Returns Solutions and FedEx Retail Lines of Business. The extensive experience gained over her 19-year FedEx career – from strategy to sales, marketing, and operations – gives Michelle deep expertise and commitment to connecting customer needs to the latest transportation and logistics solutions.

Her diverse background provides strategic insight to supporting the accelerated e-commerce growth and meeting the needs of Small and Medium customers.
Presented by: Brady Marchione

Brady Marchione is a Managing Director of Product for FedEx Dataworks, responsible for strategic direction, vision, and execution of supply chain technology products that help merchants succeed in today’s competitive commerce environment.


Driven by a passion for solving retail and brand challenges to deliver engaging consumer experiences, Brady has ten years of supply chain, strategy, and product experience with FedEx. Her point of view on e-commerce fulfillment, returns, and customer enablement can be invaluable to growth-minded merchants.

Sponsored by FedEx

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.