Cal Coastal SBDCServing Monterey and San Benito Counties.
Helping Your Business Start, Grow and Succeed

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Email Marketing

Thursday, September 16, 2021 - 12:00pm to 1:30pm

Email marketing is far from dead; in fact, it’s one of the most dynamic and cost-effective ways to grow your business. We’ll focus on growing your lists and getting the most out of your email program. We’ll cover segmenting, subjects and techniques that work to increase your engagement, and how to measure success. Bring your questions and prepare to get your email program working to your advantage!

Cyndi Darlington is an entrepreneur, marketer, and teacher, with particular expertise in the retail and restaurant industries. After 20+ years in corporate marketing for established brands like Amtrak, Prudential and Islands Restaurants, she founded Darlington Marketing Co. (DMC) 11 years ago, and the company has grown to be a leader in the Southern California marketing community.

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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.