Central CA SBDCServing Monterey and San Benito Counties.
Helping Your Business Start, Grow and Succeed

Don't Burn Your Brand: Intellectual Property for Restaurants

Sign saying "Don't burn your brand, intellectual property for restaurants
Monday, July 19, 2021 - 11:00am to 1:00pm

This event is tailored specifically for people who have experience in the restaurant, food truck, and food service industry, but little experience with intellectual property.  A USPTO trademark attorney will break down the basics and discuss:


  • Intellectual property rights in general and how to use them to protect what makes your restaurant or food truck special
  • Benefits of federal trademark registration
  • Selecting a trademark that is registrable and protectable
  • Filing and registration process
  • How to find help


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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration and a Grant with the Governor’s Office of Business and Economic Development. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA or the Governor’s Office of Business and Economic Development. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the California SBDC closest to you.